How can social media help?

The community is the medium. Based on peer-to-peer influence as the logical approach to creating a buzz on something and seeing it spread, it is easy to appreciate that "community-sites" (e.g. Geocities) work in "viral marketing" terms. Sites like Digg, Facebook, Del.icio.us, MySpace have all made their mark - hundreds more have sprung up. How can you make use of social networking to promote your site?

The strategy is to locate your target community or target group within a community who you think may be interested in your site's content. Enable social media tools on your website to facilitate sharing information within such a community. Make sure you have the content that appeals enough to your visitors to make them want to bookmark or share it with others!